This article was originally published in the Seattle Times.
As stress and uncertainty rise, more adults are finding solace in the familiar flavors of their youth. This nostalgic trend, fueled by social media and savvy marketing, is reshaping the candy industry.
The nostalgia factor
Nostalgia is appealing in an increasingly fast-paced and stressful adult world. It offers a comforting escape to a time that may or may not have been simpler.
According to Dr. Clay Routledge, Vice President of Research and Director of the Human Flourishing Lab at the Archbridge Institute, “Most Americans agree that when life is uncertain or difficult, nostalgic memories are a source of comfort (77%) and inspiration (72%).” Nostalgia offers a sense of control by taking people back to a time when life seemed simpler and more predictable.
