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The Psychology of Gen Z’s Historical Nostalgia: What Brands Need to Know

The Psychology of Gen Z’s Historical Nostalgia: What Brands Need to Know

by Clay Routledge and Nicola Avis | Feb 5, 2025 | Articles and Op Eds

This article was originally published in PR News. In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They’re deeply nostalgic for eras they never experienced firsthand....
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