by Darren Burns | Jan 3, 2024 | In The News
This was originally published in Campaign. Pause. Stop. Rewind. The careful product re-introduction of nostalgia comes in cycles. And now, Golin’s APAC president observes that the post-pandemic, economically battered world is again warming up to the comforts of...
by Travis M. Andrews | Dec 29, 2023 | In The News
This article was originally published in the Washington Post. Ah, December, when inboxes overflow with corporations defining your tastes and habits — your id, your ego, your very soul — from the past 12 months. Strava reminds you that you didn’t meet your jogging goal...
by Amy Novotney | Dec 18, 2023 | In The News
This article was originally published in the American Psychological Association. For many, the holidays bring back memories of simpler times, along with the carefree feelings of being younger, with fewer of the worries and stress that accompany...
by Katie Camero | Dec 15, 2023 | In The News
This article was originally published in USA Today. There’s a special magic in the air during the holiday season that, for lack of better words, hurts so good. When the pine tree sales spring up around town and holiday-themed commercials air on TV, a...
by Rosalind Ryan | Dec 4, 2023 | In The News
This article was originally published in Business Insider. Christmas is strongly linked to nostalgia, which can lead to powerful emotions. Christmas songs may be written in a certain way to trigger feelings of sadness. Connecting with those negative emotions can have...
by Angela Haupt | Sep 29, 2023 | In The News
This article was originally published in Time. When people walk into Keri Piehl’s retro toy store in Albuquerque, N.M., their eyes light up. Wooden spinning tops, Yo-Yos, Trolls, rainbow lava lamps, scratch-and-sniff stickers—it’s like time travel, unlocked....
