This article was originally published in BBC.

Aqua’s Barbie Girl is back on the radio, the Sugababes are packing out festival tents and low-rise jeans are here to stay.

Whether it’s on your radio, in the shops or at your cinema, you can’t escape it.

We’re talking, of course, about the influence of the 90s and 00s.

But what’s the fascination with those decades?